Contents Marketing

We plan and produce content that fits each stage of the buying journey

We design messages and channels so the right content reaches the right customer at the right time. Strategists and production specialists work together from planning to production.

Content marketing service cover image
01

From planning to distribution, one team moves together

The people you need collaborate from strategy through design, development and video production.

From planning to distribution, one team moves together
  1. Message and channel planning

    We choose messages and channels based on your marketing goals and each stage of the buying journey.

  2. Content type design

    We design the message and format of web pages, email and video around customer interest and buying stage.

  3. Professional production

    Designers, developers and video specialists collaborate to make the actual deliverables.

  4. Distribution and improvement

    We check results after distribution and feed them into the next planning and operating loop.

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Production capabilities grouped by content type

You can choose only the types you need, or combine them into an integrated content operation.

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Website

We design page structure and user experience so visitors find what they need and reach out.

See case studies
Web page with content laid out
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Email

Email planning and design to strengthen relationships and raise conversion

See case studies
Email envelope and content cards
03

Video

We support planning, shooting and editing of brand and product videos.

See case studies
Video screen with a play button
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Content governance

An operating system that keeps messages and tone consistent across channels

Content folder with a review-complete mark
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Neodigm content marketing solutions

Pick only the types you need, or combine them into one content operation.

Website

A web page as your marketing hub

Microsite

Sites dedicated to campaigns and events

Video

Branding, product and event videos

White paper

Reports that deliver expert knowledge

Infographic

Make complex information clear at a glance

Case study

Customer success story content

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Problems in content planning and production

You first need to find the bottleneck at each stage: message, format, production quality and linking to results.

01

We do not know what to make

Set messages based on marketing goals and the target's buying journey

02

We do not know the best format for each channel

An approach for each content type (web, email, video)

03

Our content lacks polish and consistency

Execution backed by professional production specialists

04

It does not lead to results

Detailed planning and a distribution strategy that consider the level of engagement

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We plan content around your marketing goals

What matters more than the amount of content is a structure that fits your marketing goals and the buying journey.

Approaches worth reviewing

  • Goals and customer journey left unanalyzed
  • Production driven by personal taste
  • Production fragmented by channel
  • Stopping at connecting you with outside vendors
  • No management after production

The Neodigm approach

  • We analyze customer goals and the buying journey to design topics and messages.
  • Design that considers the target's level of engagement
  • Integrated operations across web, email and video
  • Video production using our own crew and shooting environment
  • Production experience built across projects, plus ongoing operations
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A collaboration system that links strategy and production

A structure where strategy and production are not separate makes the biggest difference in B2B content operations.

Collaborative production

Strategists, designers, developers and video specialists work as one team

Video production support

We support video production with our own crew and shooting environment.

B2B content experience

Know-how specialized in the information clarity B2B content needs

Planning and production as one

One flow, not strategy in one place and production in another

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Frequently asked questions

Common questions about content planning, production scope and operating resources.

How is content marketing different from simple content production?

The key difference is whether a planning stage based on marketing goals and the buying journey comes before production.

Can we commission only some of websites, email and video?

Yes. You can choose only the content types you need or run everything together.

Can you handle everything from planning to production without internal resources?

Yes. We form a project team of strategists and production specialists and run it end to end.

How do you measure content results?

We track engagement metrics for each channel and run an improvement loop that feeds into the next content plan.

From planning to production

Talk with us about the content types and production scope you need.