We design channels and content around each stage of the B2B buying journey and run lead acquisition, nurturing and sales handoff on data.
We set diagnostic items and key performance indicators (KPIs) according to how mature your marketing operations are.
A diagnosis of your business environment, goals and marketing conditions leads to a phased roadmap.
KPIImpressions, cost per click (CPC), click-through rate (CTR)
We propose a channel strategy to improve return on investment (ROI) and use data analysis to find where to improve.
KPIConversions, cost per lead (CPL), marketing qualified leads (MQL)
We help you run the process from lead creation and nurturing to opportunity creation efficiently, based on the lead lifecycle.
KPISales qualified leads (SQL), opportunity conversion rate, time to convert
We analyze campaign results and lead data and feed them into the next marketing strategy.
We plan campaigns, targeting, channels, content and budget to reach your KPIs.
We plan channel strategy around the buying journey and cross-channel campaigns focused on ROI.
We build a lead generation structure around gated content, with campaign monitoring and optimization.
We compare, analyze and visualize results with tools such as Google Analytics to improve the next strategy.
Start with a few services that fit your stage and expand into an integrated operating system later.
Build a digital media environment that fits each channel and your budget.
Run channels together so they all work toward one business goal.
We design a lead evaluation system that ranks sales priority by job role, company information and content response.
Connect to your CRM to unify marketing and sales processes.
We choose who to reach again from visit history and interests, and improve campaign conversion.
Choose and combine what you need, from channel operations to data analysis.
Search, Video, Display, Vertical Media, Social Media, Network·Programmatic
Email operations for stronger relationships and conversion
Targeting based on segments and visit history
Google Analytics, dashboards and reporting
Single-channel campaigns and lead collection alone do not build B2B results. Neodigm designs acquisition, nurturing and sales handoff as one flow.
Approaches worth reviewing
The Neodigm approach
Beyond channel operations, we design lead scoring criteria and the sales handoff process.
Know-how from running integrated marketing services for Korean B2B companies
Strategists, operators and data analysts work as a single project team
A lead lifecycle designed around the lead criteria sales actually wants
We analyze campaign metrics and adjust the next direction
See how the related services apply to the challenge you have now.
We automate the lead lifecycle and marketing and sales alignment on Marketo and HubSpot.
We optimize search visibility, technical issues and conversion using Semrush data.
We run content end to end, from planning to production, around your marketing goals and the buying journey.
Answers to the questions we hear most about scope, operations and marketing and sales alignment.
Buying decisions take longer and involve more stakeholders, so you need a system approach that covers lead generation, nurturing and sales handoff, not a single campaign.
Yes. We start with a diagnosis and present a phased roadmap that fits your business environment and goals.
We design common criteria both teams can agree on through lead scoring and lifecycle management.
Both project and retainer models are possible depending on your situation, and we decide the scale together in consultation.
Diagnose your current marketing operations and see which improvements to take on first.
