Site Optimizer
Before customers find problems, your site finds them first.
AEM Sites Optimizer is Adobe's AI-based site optimization application that keeps finding SEO, performance and accessibility issues and even suggests fixes. Neodigm works with you from reviewing the scope of application to operations.
Are you still checking your site by hand every quarter?
Slow pages, broken accessibility and missed SEO tags are usually found only when someone pulls apart a report by hand or after customers complain. By then traffic and conversions are already lost.
The dev team traces the causes of Core Web Vitals drops by hand
Accessibility and security issues are found only after deployment
Even once found, a separate dev ticket is needed to fix them
Continuously check your site and get suggested fixes
Sites Optimizer scans your site to find improvement opportunities that affect traffic and content engagement. Some items can be fixed automatically after review and approval, and how fixes are applied varies with your site environment and the type of issue.
A "find, suggest, fix" framework
Pre-deployment checks of SEO, accessibility and content structure
Items that can be fixed are applied after owner review
Applies right away to sites built on AEM Sites
Site Optimizer in numbers
Laying out the areas checked and how it works in numbers first lets you gauge the scope of adoption.
The five areas and three steps follow Adobe's official introductory materials. The check cycle and timeline are examples. The actual scope depends on your site environment and license.SEO, Core Web Vitals, accessibility, security and content engagement5 areas
An improvement loop that runs find, suggest, fix3 steps
From manual check cycles to continuous automated diagnosis (example)Quarterly to always-on
Time from confirming the diagnostic scope to initial rollout (example)About 2–4 weeks
Find, suggest, fix: a three-step loop
For: marketing teams, product owners and business owners who manage web experiences directly. A license based on AEM Sites as a Cloud Service or Managed Services is required.
Identify
An AI agent keeps scanning multiple data sources to find high-priority issues.
Suggest
It presents improvements to page loading, component use and how content is delivered.
Fix
Owners review the recommendations and apply the supported items through your existing approval process.
It diagnoses five areas around the clock
Sites Optimizer diagnoses issues in the areas below and suggests solutions.
SEO
Checks meta tags, structured data and content quality to improve search visibility.
Core Web Vitals
Analyzes page loading speed, component rendering and content delivery to improve performance.
Accessibility
Checks compliance with web accessibility standards such as alt text, color contrast and keyboard navigation.
Security
Checks for security vulnerabilities before deployment to stop risks early.
Content engagement
Analyzes engagement and bounce signals and prioritizes the pages that need improvement.
Pre-deployment check (Preflight)
Before a page is published, it analyzes SEO, accessibility and content structure and presents opportunities to improve.
What Sites Optimizer brings
Source: official introductory materials for Adobe Experience Manager Sites Optimizer
A continuous automated diagnosis system in place of manual quarterly checksAlways-on scanning
Supported items are applied after review and approvalSuggested fixes
Preflight analysis shows improvement opportunities before publishingPre-deployment checks
Three things to check before you start
License and site environment
Confirm whether you are on AEM Sites as a Cloud Service or Managed Services.
Approval process for automatic fixes
Decide which items are reviewed and approved by whom before they are applied.
Areas to improve first
Decide which issues to reduce first among SEO, performance and accessibility, and who owns them.
Frequently asked questions
What kind of site can Site Optimizer be applied to?
A license based on AEM Sites as a Cloud Service or Managed Services is required. Tell us your current site environment and we will check whether it applies.
Does it fix issues automatically?
For supported items, owners review the recommendations and apply them after approval. Not every issue is fixed automatically, and it varies by type of issue.
How long does adoption take?
It depends on site size and the scope of checks, but about 2–4 weeks from confirming the diagnostic scope to initial rollout is an example.
Can we see our site's state before adopting?
Yes. A free diagnosis checks your SEO, performance and accessibility status and proposes improvement priorities.
First, diagnose which issues our site has.
Tell us your site address and the AEM environment you use, and within 24 hours we will outline the diagnostic scope and how we would proceed.