OneTrust
Make the visitor's consent choice the rule for firing marketing tags.
With OneTrust, we map your site's cookies and tracking technologies and align the consent screen, tag firing conditions and record keeping into one operating standard. Neodigm works with you from design to checks.
You collect consent, but do you check that the choice is actually reflected in your tags?
When cookies and tags run differently on each site, it is hard to apply visitors' choices consistently and to check the change history.
Consent wording and settings differ from site to site
The link between consent status and tag firing conditions is unclear
Hard to trace the operating history after a policy change
We structure everything from collecting consent to operational checks
After confirming your site environment and the standards that apply, we design the consent screen, tag firing conditions, record keeping and operating procedures.
Classify the cookies and tracking technologies in use
Design the visitor consent screen and choice flow
Define tag firing rules based on consent status
Organize consent records and the policy change procedure
OneTrust adoption in numbers
Setting the scope of checks and the schedule in numbers speeds up the adoption discussion.
The timeline and check target are examples. They vary with the number of sites, tags and the standards that apply.Key capabilities covering everything from cookie mapping to operational checks6 capabilities
The flow from diagnosing where you stand to operational checks4 steps
Initial rollout time for a mid-size site (example)About 4–8 weeks
Target share of marketing and analytics tags checked against consent status (example)100%
Configured to fit your operating scope
Cookie mapping
We identify and classify the cookies and tracking technologies your site uses.
Consent experience design
We set up a consent screen and choice flow that fit your site and visitors' environment.
Tag firing management
We connect visitor choices to the conditions that fire marketing and analytics tags.
Consent records
We set operating standards so you can see consent status and change history.
Policy change response
We prepare a review and rollout procedure for changes to wording and settings.
Operational checks
After site changes, we regularly check consent behavior and tag firing status.
From diagnosis to operational checks, four steps
We first set what to check at each step so the scope stays steady.
Diagnosis
We review your site's cookies and tags and the current consent screen and settings.
Consent experience design
We decide the visitor choice flow, wording and which sites it applies to.
Tag connection and rollout
We connect it so marketing and analytics tags fire according to consent status.
Operational checks
We check behavior after site changes and manage the change history.
Three things to decide before you start
Standards and scope
First confirm the target sites and countries and your internal policy standards. Legal interpretation also goes through your internal legal review.
Tags in use
List your advertising, analytics and marketing tags and who owns each.
Operating team
Decide who reviews and applies changes to wording and settings.
Frequently asked questions
How long does adopting OneTrust take?
It depends on the number of sites and the scope of tags, but we see about 4–8 weeks for a mid-size site as an example. Tell us your current environment and we will lay out a schedule.
Does adopting it meet all legal requirements?
No. OneTrust is a tool for running consent collection and records. Whether you meet legal requirements needs a separate review of the standards that apply and how you operate. Neodigm supports technical rollout and operations design.
Do we have to apply it to every site at once?
No. You can roll out to the main sites first, in stages, and expand after setting common standards.
Can we get our current state checked before adopting?
Yes. We first diagnose your cookies and tags and propose improvement priorities.
First, check whether OneTrust fits how we run our site.
Tell us your site, the cookies and tags in use and the operating team, and within 24 hours we will outline the review scope and how we would proceed.