Adobe Analytics
Adobe Analytics, from adoption to operations.
See channel and content performance on the same standard and connect customer behavior to operational improvements.
Decide the standards you need for measurement for decision-making first
Reviewing only a tool's features tends to produce a setup that does not fit real work and data flows. We first confirm your current bottlenecks and operating goals.
Metric definitions differ from report to report
Hard to connect customer behavior to content improvements
We design an adoption scope that fits how you operate today
See channel and content performance on the same standard and connect customer behavior to operational improvements.
Define business goals and KPIs
Design the collection system for events and variables
Validate collected data and run analysis
How we connect build and operations
Diagnose measurement needs and where you stand
We carry the result of "Diagnose measurement needs and where you stand" into the next step as its working standard.
Design events and variables
We carry the result of "Design events and variables" into the next step as its working standard.
Implement and validate data
We carry the result of "Implement and validate data" into the next step as its working standard.
Run reports and analysis
We carry the result of "Run reports and analysis" into the next step as its working standard.
What to confirm before you adopt
Business goals and KPIs to measure
We define "Business goals and KPIs to measure" to fit your current work and systems and decide the scope of implementation.
Data collection and classification system
We define "Data collection and classification system" to fit your current work and systems and decide the scope of implementation.
Consent and data governance
We define "Consent and data governance" to fit your current work and systems and decide the scope of implementation.
Neodigm is an Adobe Silver Solution Partner
Adobe Analytics measurement design
Starting from business goals and KPIs, Neodigm designs events and variables, data validation and report operations to fit how your organization makes decisions.
Frequently asked questions
What matters most before adopting Adobe Analytics?
Agreeing on measurement goals and metric definitions first. Tool configuration follows once those standards are set.
Can it run alongside our existing analytics tool?
Whether to run both depends on how data is collected and why. We first review duplicate collection and differences in metrics.
How do you check data quality?
We test the collection rules for events and variables and validate them against real screens and behavior.
Adobe Analytics adoption: let us decide together where to start.
Tell us how you operate today and what you aim for, and we will propose what to review first.