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Smart campaigns
Design automated trigger campaigns based on behavior and conditions
Marketing Automation
B2B marketing automation, from adoption to operations
On Adobe Marketo Engage and HubSpot, we support everything from lead lifecycle management to connecting marketing with sales.
We automate the customer journey, from finding prospects to analyzing results
Marketing automation reduces repetitive work and supports follow-up based on customer behavior. We manage the process from prospecting to sales handoff.
Lead Generation
Bring in prospects and collect customer data through landing pages, forms, gated content, and webinars and events.
Segmentation
Build target groups for each purpose from industry, job role, interests, and visit and content response data.
Engagement & Nurturing
Develop relationships at each buying stage with personalized content and automated campaigns.
Lead Scoring
Score leads on customer attributes and behavior to flag the ones sales should review.
Sales Handoff
Hand leads that meet the criteria to sales and support follow-up through the CRM.
Analytics & Optimization
Analyze marketing activity data to understand response and conversion, then improve the next activity.
We recommend the marketing automation platform that fits your business
We analyze each company's marketing environment and operating challenges, then recommend and build on the right platform between Adobe Marketo Engage and HubSpot.
From automation to sales handoff, run as one flow
Adopting automation means designing lead management criteria and each department's operating procedure, not just configuring features. Neodigm designs the whole operating flow of the platform.
Marketing automation setup
We build template-based asset production and the operating environment for email and event programs.
Lead management and nurturing
We design inbound and outbound programs and nurturing programs based on the buying journey.
Scoring and CRM integration
We score relevance and purchase likelihood and unify the sales process through CRM integration.
Performance analysis
We produce campaign-, company- and lead-level reports and insights based on attribution models.
Designed so adoption and operations go together
We do not stop at setup. We provide capabilities in units you can actually operate, through lead nurturing and sales handoff.
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Engagement programs
Run nurturing content sequences such as email and events
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Predictive content
Design a personalized content recommendation system using customer data and the platform features available
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Revenue attribution analysis
Pipeline attribution analysis matched to your data integration scope
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ABM programs
Design and run account-based targeted campaigns
Operating challenges to check before adopting automation
Operating resources, lead qualification, personalization and proving results are the first problems to solve when adopting automation.
The burden of repetitive work
Running marketing programs such as email and events takes too many resources
Hard to tell which leads are worth pursuing
We want to pass only leads with a high chance of closing to sales
Limits to personalization
It is hard to offer one-to-one engagement tailored to each customer
Difficulty proving results
It is hard to show the contribution of each campaign and channel in numbers
We connect marketing automation to the sales process
Marketing automation delivers results only when it goes beyond automated email to cover lead management and sales handoff.
Approaches worth reviewing
- ×Stopping at installing and configuring a tool
- ×Staying at the level of email automation
- ×Vague scoring criteria
- ×Limited to marketing with no CRM link
- ×Left alone after launch
The Neodigm approach
- ✓Designing the whole lead lifecycle
- ✓Integrated cross-channel engagement management
- ✓Refined scoring based on relevance and purchase likelihood
- ✓Designing customer relationship management (CRM) data you can connect and the sales handoff procedure
- ✓Ongoing campaign operations and performance analysis
Designed with lead management and sales handoff in mind
Our strength is experience designing marketing automation platforms as a demand generation hub, not just a sending tool.
Adobe and HubSpot adoption support
Support from Marketo and HubSpot adoption design through operations
AI-based personalization
Personalization scenarios matched to platform features and customer data
Marketing and sales alignment
Process integration design built on CRM integration
Refined attribution
We connect the campaign and sales data we can verify to analyze contribution
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Frequently asked questions
Answers to the questions we hear most about choosing a platform, adoption, CRM integration and operating scope.
Should we choose Marketo or HubSpot?
We compare them on your existing CRM, marketing team size, automation complexity and the systems to connect, then recommend the platform that fits.
This is our first time adopting marketing automation. Can you support us?
We agree on the scope you need, from initial environment setup and campaign configuration to defining lead management criteria and operations support.
Can it integrate with our existing CRM?
We check the CRM you use, the integration method and the data structure, then propose the integration scope and how to implement it.
How do you set lead scoring criteria?
We design them around customer relevance and purchase likelihood, matched to your sales criteria.
Can we also hand over operations after adoption?
We support campaign operations and performance analysis under a regular operations contract, within the scope you need.
From automation to sales handoff
Start marketing automation that fits your customer journey.